<HTML>Brian Lupo,
Here are a few things to help get you started and keep you busy with your own Business Plan.
1- Identify the type of business, market and customers you intend to service.
2- Explain how you intend to service that market better than your competition.
3- Identify the nature of the service, the status of the business: start-up,
expansion of a going concern, take-over of an existing business.
4- Identify business form: Sole Proprietorship, Partnership, Corporation.
5- Identify why the business will be profitable, when the business will open, what hours of the day and days of the week the business will be operating.
6- Identify how the business will be affected by seasonal changes and how the daily operations will be adjusted accordingly.
7- Identify your business objectives and goals. Why you will be successful and what your experience is in this type of business.
8- Identify what will be unique about your business.
9- Identify who needs your service and why.
10- Define exactly who makes up your market, who your customers will be;
age, profession, income, etc.
11- Describe how your service will be sold and how you will attract and keep this market.
12- Describe your advertising and promotion plans.
13- Conduct a market research study.
14- List and describe the steps necessary to achieve your marketing goals and objectives.
15- Describe how you are going to price your service to make a fair profit and at the same time, be competitive.
16- Identify the price you anticipate getting for your service and how you arrived at that price.
17- Identify why you think the price is competitive and why someone would be willing to pay your price.
18- Identify how your prices compare to industry standards.
19- Describe what special advantages you offer that may justify a higher price.
20- List and describe your competitors.
21- Describe how your service will be better than the competition.
22- Research why their business is; steady, increasing or decreasing.
23- Describe the differences between your operation and the competition.
24- Describe the competitions strengths and weaknesses.
25- Describe how much you know about the competition and what you have
learned from their operation.
26- Identify how your business will fill a need created by the weaknesses
of the competition.</HTML>