<HTML>I was at a web site earlier on , and found out this intresting snippet .
There is an organization called carcarecouncil.org, and they are running a campaign called "be car care aware" , this is what they say..
"Be Car Care Aware" is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. An integrated marketing and public relations campaign will build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of safety, dependability and pride of ownership, the campaign is spearheaded by the Automotive Aftermarket Industry Association (AAIA), with the Car Care Council serving as the brand and messaging source."
the reason they are doing this ? There is an estimated $60 billion , yes $60 billion , in unsold service and parts.
If this isnt a chance for detailers to promote their industry and claim a bigger piece of the pie, then I dont know what is .
Click <a href="[
www.carcarecouncil.org]; for more details.
Jim.</HTML>
