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Express Detailing: new article in PC&D

Posted by C.M.Gaines 
Re: ANY opinions...things to make sure of,before you drive-off !
July 20, 2004 02:56AM
<HTML>You should see me when doing a car for a car show -- 7-8 hours! EVERYTHING has to be flawless. A lot of time is spent in the engine and inside the wheels.</HTML>



Take care,

Brian
Precision Auto & Marine

Learn to detail boats! Visit www.detailtheboat.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 20, 2004 03:09AM
<HTML>Brian:

How much you get for that(7-8hrs) show car detail? at the standard rate of $40per/hr avg. thats......$320 total for the day,right? Do you get that much for them?

How many of those do you get on an average a week or month?

Those are probally few and far between....most just want the regular $175 deal you offer,right? how many of those per/wk or monthly avg. ?

whats your gross profits per/wk on avg.?

just curious if you dont mind me asking....to compare your low volume/high-end service to my high-vol/low-cost express service....do you gross $1250 per/wk ? or more? if not how much ? whats your avg. profit rate...10%...20%...30%...how much do you keep out of every dollar collected?

If you don't mind me asking,of course?</HTML>



Visit my Web-Site
ColesCountyAutoDetailing.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 20, 2004 06:31AM
<HTML>Chris,

For the show car preps, I usually get $250. And how many I do depends on the time of year it is since car shows are most popular around here in spring/early summer.

The complete higher line details are second most popular service to what I do. Remember, my main source of income is from boats.

As for gross weekly income, my best week this year was a little over $1,600 and my worst was $0. Little hard to detail a car, let alone a boat in 8 degree weather and an inch of ice on the side streets. That's why I prepare and plan ahead for harsh NJ winters.</HTML>



Take care,

Brian
Precision Auto & Marine

Learn to detail boats! Visit www.detailtheboat.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 20, 2004 07:45AM
<HTML>Brian....not to shabby,for seasonal work(you need a fixed location,dont you?)....but,whats your avg/mo. gross though? .....if it varies between $1600 per/wk and $0per/wk..... whats your avg.mo.so far this year2004(total gross of all months combined so far ....divided by number of total months so far this year)=what? $800...$1000...$2000 per/mo....whats your net take home each mo?

Whats your avg.profit rate....10%...20-30...what do you get to keep after all your business expenses are paid...& your salary,benifits,etc....whats your left for profit.....10% how much is left over after all the dust settles?


?</HTML>



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ColesCountyAutoDetailing.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 20, 2004 11:20AM
<HTML>What most detailers don't understand is that for every person that happily spends $175 on a full detail, there are literally hundreds of consumers willing to pay $40 or $50. This presents a tremendous profit opportunity for the carwash industry.

For a large carwash, adding an express detail center does not significantly increase overhead. Basicly, the carwash pays the rent. The only "real" expense is the labor, but that's why we do express detailing rather than full service detailing. The work requires less skill and can be performed by cross-trained carwash attendants rather than experienced detailers.

I think it's true that express detailing competes with full service detailing, but I don't think it's fair to say that express services diminish the value of full service. Express detailing is clearly marketed as a maintenance service. We don't claim it to be a full-out restoration detail. Our customers understand that it is merely a fast, economical way to maintain their car's appearance.

Technically speaking, express detailing is beneficial to the vehicle. While we don't clay the vehicle or buff and polish it, a simple hand wax does make the car look better and offer protection, even if it is applied to a less-than-perfect finish. Wiping down the interior and shampooing the carpet without q-tipping and toothbrushing does make the car cleaner and more enjoyable.</HTML>
Re: ANY opinions...things to make sure of,before you drive-off !
July 20, 2004 06:09PM
<HTML>GARY:Good poinnts !

Amen,brother!.........Preach!.....I Agree with that %100....glad to hear another fellow detailer that understands the potential demand for this type of service and the huge profit potential it produces with much less management hassle,lower labor cost.....that dosent have to compete with your full-service detailing,but rather add to it, more profit & better regular cash flow....and maybee drive more customers into considering higher priced detailing services in the future aftet being "educated" after each express detail service they get.

It's a win-win for both the customer & the detailing operator,if done correctly.

If the exterior-only car wash operators can evolve into this express detail model for this type business....so can the full-servic auto-detailing operator....just adapt as needed,thats all !....or any detailer for that matter....any body can do this,in my opinion, if willing to adapt as needed to make it work for them.

....this idea is a winner for detailers....not a loser,try it and you'll see....it dosent require much investment to offer it as well to your full service detaing operation....or focusing on it only...like me....why not give it a try?...you have nothing to lose...and only extra profits to gain in this "high-demand"market fo express detailing services.......Its a Winner for detailers in my opinion !

.</HTML>



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ColesCountyAutoDetailing.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 20, 2004 10:07PM
<HTML>Chris, did you even read Gary's post?

"This presents a tremendous profit opportunity for the carwash industry."

"For a large carwash, adding an express detail center does not significantly increase overhead. Basicly, the carwash pays the rent. The only "real" expense is the labor, but that's why we do express detailing rather than full service detailing. The work requires less skill and can be performed by cross-trained carwash attendants rather than experienced detailers."

We've heard basically everyone who knows anything throw in their 2 cents on the subject and they all say this idea sucks for detail operators. You seem to be the anomoly that claims it to be successful for you. Great. I wish you continued success but let this thread die for God's sake.</HTML>

Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 12:19AM
<HTML>SCOTTY:Your the only one so far in this thread who thinks this idea "sucks"....that's just your(crude) opinion on it....not everybody's who posted here on it.....maybee you re-read them & should'nt speak for everybody here....i'm sure they can do that with out your help ! ...not all here feel as you do.


BTW....Yeah, I read Gary's post, it was great !....And I agree with him on the concept of express detailing services....my point was both can do it ,if they choose,thats all.....both can be set-up in simular ways....to do a quick wash before the express detail service is done.....both can operate in one-hour & with-out an appointment with cross-trained employees....as needed...both can be very simular business if set-up in the same way....both can absorb the overhead cost of the business....in the same way.Its just a matter of choice,that all.

.....and also,of course, you forgot to mention & include Gary's first line in that paragragh you quoted...were he mentioned also....the part typical full-service detailers like you don't like to hear about is:express service can generate more overall profits than full-service detailing....alot more! its more profitable....way more!

Gary said.....
"What most detailers don't understand is that for every person that happily spends $175 on a full detail, there are literally hundreds of consumers willing to pay $40 or $50".

That was what I agree with him about....for every one,$175 full-detail at a typical detailing operator who manages to collect from their average full-detail client.....

.....the express detailing service can attract and retain much more business....than just full-service alone can....

EXAMPLE:.....$50 per/car AVG. x hundreds(100-200) of consumers willing to pay=$5,000 to $10,000 in additional profits....just by adding express service to your your full-service detaing biz.

Just because all here don't agree on this topic....dosent mean it can't work for a few of them...just like me.....somebodys got to think outside the box here.

I'm just responding to the demand of what most avg car care consumers want.....a Quick,conveinent express service thats value priced($39) and also full-service detailing services if needed....all at one location....a one stop shop....why should they have to go to a exterior-only car wash thats been converted to a express plus detailing service to get this express service.....when they can get it all under one roof....from one operator instead of two....it just adds more conveinance to your shop,and thats what were selling mostly now,conveinance...not just detailing services,anymore!

Detailing operators can do this and i'm an example of how a small town detailing operator can & does achieve this....and i'm sure i'm not the only detailing operator in the country doing it...just the only one here talking about it.Research it online and you will see allot of others offering it as well.

This idea is a winner for detailing operators or carwash operators alike....it can be applied to both if you keep an open mind about it....its hard though to teach an old dog new tricks like you(who allready know it all)...but those few others(with an open mind) interested in the future,pay attention now....this is the future....Express service Plus full-service detailing centers offering 30min or less service & full-service if needed...at one location !

.</HTML>



Visit my Web-Site
ColesCountyAutoDetailing.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 01:15AM
<HTML>Chris, I know Scotty, he has been to the Prep Excellence School, but that aside, we have shared more than a couple of cocktails, after hours setting around an exploring this business.

Scotty has a very profitable, long time, respected operation in a Canadian city that is much larger than Mattoon, Illinois.

He has many expenses that you may not have to address, and that is something that you or anyone else should consider before getting your back up.

His "competition", of which will vary from time of year, to each year, comes and goes.

Scotty knows what it takes to be successful in his market place.

However, I do not defend his posistion that you are wrong, since you are in a "much different" market, and your business is not the same as his.

He has a "fixed location" with a large expentisure in equipement, labor, insurance, local taxes, etc, etc.

What you two have is a different business climate, one that each has found a way to be successful in.

However, Scotty has been successful and experienced a substantial and profitable growth for several years, and I am not as aware of what your situation is.

In short, we are all different, we all have the "passion" for this business, and we are like "Baskin-Robbins" realizing that each must have their own ways of attainment of those individual and personal business goals.

Only the strong survive, the rest end up flipping burgers.

Ketch</HTML>



Do it right or don't do it all!
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 01:42AM
<HTML>Chris, express detailing is a winner for the full service carwash that has the overhead paid for by the carwash already and can offer a "quickie" detail on cars that are being cleaned regularly. You claim to be able to pick up, deliver, deal with the customer, drive to a self serve car wash and then wash the car, drive home, vacuum and clean interior, clean windows and dress tires all in under one hour. If you want me to say it I will - you are full of it. At least if you are doing what most detailers would consider a decent job. You're only fooling yourself here Chris.</HTML>

Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 01:48AM
<HTML>This is better than cable.</HTML>



Take care,

Brian
Precision Auto & Marine

Learn to detail boats! Visit www.detailtheboat.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 02:03AM
<HTML>No, it is not, there are no "hooters" to look at.

Ketch</HTML>



Do it right or don't do it all!
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 03:02AM
<HTML>Scotty:

Your the one who is full of yourself....

....and a smart ass-know it all,in my opinion & experience in reading your posts over the past year !

As far as my Quality & speed goes...

My customers, of course will disagree with you about my quality & speed of my service...they love it....and keep coming back for more,year after year....this is who matters to me, not you !

.....My quality speaks for its self (its just a basic express service,not perfection ! and what the avg. cosumer needs & wants) my speed is the result of trimming time off my express detail routine...with practice.. a little by little...year after year....my customers continued satisfaction is my indication i'm meeting their demands & expectations....the only person I must please is my customer....not your idea of what the standard is for my express service...I set my own standards for the services in the express service I offer...not you or any other detailer can set the standard for me!

I just give my customers what they want...quality work,speed,value,and conveinance....plus add to that formula...my home town advantage to it...and a trusted,locally well known, family business name thats been in business in this town for over a hundred years...the Gaines family name & business...its a winner here in Mattoon,trust me!

...WHO are you to judge me,anyway?just another typical detailer....you dont know me at all....just from this forum...thats all,....have you seen me in action to see for yourself? NO....but your sure welcome to come on down to my neck of the woods and see me in action....if you dare? ....maybee you might learn how to be a little quicker at this type of service?

...I just think your basically jealous because you can preform this type service in that amt of time & satisfiy your customer also....your just too slow for this type of biz....and should stick to what works for you....low-volume / high-end details....that works for you,there ....and not me,here...thats all,like Ketch said.....were in very different markets ! If you tried to compete with me on express details, here in My hometown.....you would starve to death...I would personally make sure of that myself!

.</HTML>



Visit my Web-Site
ColesCountyAutoDetailing.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 03:15AM
<HTML>Here you go Ron.

<img src="[home.powertech.no];


Jim.</HTML>
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 03:20AM
<HTML>Jim, I think the extended trip you made to Denmark for that "little bit of work" did wonders for you!!

My compliments to the surgeon.

Ketch.</HTML>



Do it right or don't do it all!
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 03:22AM
<HTML>Looks like my ex-wifes hooters !

...boy, do I miss snuggling up to those things....but,sure dont miss the attitude that came with them !</HTML>



Visit my Web-Site
ColesCountyAutoDetailing.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 03:44AM
<HTML>Chris:

I also know Scott and also spent many long hours into the morning
( 2004 Moibile Tech Expo ) discussing this business.

I also know Ron and attended Prep Excel. Class.

They both know their stuff.

So please don't make remarks about people if you don't know them!

Now I have a business run and don't time to post long messages back and forth.

Remember what works for you may not work for me!</HTML>



Auto Appearances Inc , Raleigh NC (919) 812-4759
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 03:50AM
<HTML>Chris, you paint yourself in an interesting light in these forums. Through reading some of your posts one can ascertain all they need to know about you and establish an opinion of you. You call me a smart ass know it all and I am definitely a smart ass. I am not a know it all however - maybe a "know a lot" but will never be a know it all - no one ever will be. I have learned from the best and as such have a broad understanding of not only detailing but business as well. If you don't want comment on your ideas - DON"T ASK for it. You may recall posting four consecutive posts begging for somone to answer your post. You strike me as being very lonely and lacking attention.
As for being jealous, not on your best day buddy. I have friends that are worth enormous sums of money and I will never be jealous of anyone at any time because I myself have too much to accomplish and too little time to waste on something with no immediate gain for me. Why would you think I am jealous of you Chris? Is it the money you make? The size of your detailing business? The house you live in or the car you drive? Please enlighten me. I know for fact it would not be detailing or business expertise as you have time and again proved yourself to be a fool. Please don't make me post some gems you have posted on this forum in the past to back this up. Ever read the Art of War by Sun Tzu Chris? One of the main tenets of the book is never start a war you can't win. Sage advice for you.
If I ever end up driving through your little town I will be more than happy to drop by and school you on how detailing is really done. You very cockily told me that you could show me how slow I am and how fast you are. Ask anyone what they prefer and QUALITY always wins out over speed. You keep grinding out your supposed 5 express details a day at $29.95 and I'll be more than happy to keep on pulling in $1500 every day for the big time details. Ask anyone which they would prefer to do realistically and you lose every time. I am not cocky but I am confident in my knowledge and skills.

Parting shot:

"If you tried to compete with me on express details, here in My hometown.....you would starve to death...I would personally make sure of that myself!"

Chris, you better thank your lucky stars I don't have a fetish for ugly women and hick towns or I would swoop into Matoon and put you out of business so fast your head would spin. I have done it a hundred times in my city of 350000 over 11 years in business in the same location operating under the same name. People want quality and that's what I deliver and I charge accordingly. There is a "Walmart" market as well and you are welcome to it.

P.S. This would be a good time to start bragging about your imaginary trust fund again Chris.</HTML>

Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 03:56AM
<HTML>"This is better than cable."

Brian and everyone else on the forum. I am sorry for having heated words with Chris on the forum but sometimes you just need to call a spade a spade. While I realise these little altercations can be entertaining I also realise that it should be kept to a minimum. I believe I have made my point and will not post on this topic again unless provoked to.</HTML>

Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 06:09AM
<HTML>Scotty:

Like I SAID before.....your a smart ass-know it all...and very COCKY...for sure, and it really showed in this last post you made...nice job !</HTML>



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ColesCountyAutoDetailing.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 01:11PM
<HTML>Chris:
"If you tried to compete with me on express details, here in My hometown.....you would starve to death...I would personally make sure of that myself!"

You said that. That's a pretty cocky statement and a foolish one to boot. Before you start challenging people you better know who you're dealing with. It's too easy to bust up a half wit like yourself with your own words because you do all the work.

Call me cocky Chris. I am just telling it like it is and sometimes the truth hurts to hear. Deal with it.</HTML>

Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 01:43PM
<HTML>"What most detailers don't understand is that for every person that happily spends $175 on a full detail, there are literally hundreds of consumers willing to pay $40 or $50".

What you guys don,t understand is that there are thousands of customers that will pay 200 to 300 per vehicle not 175 and have multiple vehicles I can easily make 400 plus a day just doing a few nasty interiors at 125 to150 a piece .Not disagreeing express is ok but just not for mobile guys like me or guys like me who demand perfection
.I have dropped most of my maintenance deatiling because full details are more in demand and way more profitable
Scotty....is he carwashers cousin maybe lol


Doug Hunter
Pro Mobile Details
416-523-WASH</HTML>
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 02:36PM
<HTML>I actually mentioned to someone that he reminds me of old Al form the Delphi forum always talking the big game and having nothing to back it up.
I agree completely with you on the high end details. I think Chris is right that in his small town maybe there aren't enough upper end customers to cater to and he could not do the work we do. However, we usually perform at least one of our "premium packages" a day starting at $229.95 and it takes 4 hours to complete for one person. It's simple mathematics. I go where the money is.</HTML>

Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 05:07PM
<HTML>Scooty:

...like I AND OTHERS have said BEFORE.....what works for you there,won't work for you here.....it's as simple as that!

Sounds like your begining to finally understand the market conditions here, which we all here are forced to deal with.....not just me !

there is no demand for $229 detailing services here,simple as that!

You stated this:
"I think Chris is right that in his small town maybe there aren't enough upper end customers to cater to and he could not do the work we do"
.
and Ketch stated this:
Scotty knows what it takes to be successful in his market place.

"However, I do not defend his posistion that you are wrong, since you are in a "much different" market, and your business is not the same as his".

"In short, we are all different, we all have the "passion" for this business, and we are like "Baskin-Robbins" realizing that each must have their own ways of attainment of those individual and personal business goals".



But.....if you(or anybody) came to my town, and thought you could charge high-prices($229 or even $175) for high-end details...you would see for yourself....what I have been saying from day one here....people here,don't perceive value in that type of service at that price....and you would be forced to adapt to the market conditions here....or "starve to death" ...like I said.

You might get the going rate here of ($100) if your lucky for your 4hr "premium package"....but not much more....don't forget the cost of living & doing business is also lower in a rual area compared to a metro area.so ALL services cost less to the consumer...not just detailing services...all services.

Your welcome to come see for yourself and take my challange(not just talk about it)....no detailing operators in this area charge high-prices like you do there or in other metro areas in the country...people here would just laugh in your face at that price....their is no demand here for your high-priced detailing services...i'm just responding to the demand in my market....and supplying what the average car care consumer wants....

....a quick,conveinent,value priced EXPRESS detailing service....this is what most want...not a $229 complete detail...you would'nt be able to convince one person here to pay that price...they would laugh in your face,then call me....trust me !


Your welcome to come here & prove me wrong....I'd love some competition,if your up to the challange....come on down !

Good luck!</HTML>



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ColesCountyAutoDetailing.com
Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 05:59PM
<HTML>That's awfully clever Chris. Making a challenge you know no one will accept. I hope it warms the cockles of your heart that no one (my self leading the pack) will come down to Matoon and lead the challenge to make minimum wage. You really won that challenge. I am quite comfortable here in my city thanks running my successful detailing business in it's eleventh year of operation. Why would any sane person want to move to the country and "compete" with you for low end, low (if any) profit details? Perhaps the reason no one can charge what I charge for details where you live is that no one is operating there worth that kind of money. You have time and again spoke of educating your customer about your services. Why can you not educate the same people about a high end detail as well. We have guys in my city doing what you are doing (at least until they go out of business and another bone head opens to take their place) and I am still able to charge what I charge and have customers beating a path to my door. Surely in a county of 50000 people you must have at least 25% of those people that can afford a full detail. Surely everyone in your county is not so impoverished that all they will pay is $29.95 for a maintenence detail. You will obviously keep blithering on about how your way of doing things is great and how it is working out perfect for you and you are making great money. However, if you are running your business as you say you are with proper business insurance, licenses, materials and equipment and still pay yourself then your past posts contradict everything you are claiming unless your business has done a complete 180 degree turn in the last 8 months.</HTML>

Re: ANY opinions...things to make sure of,before you drive-off !
July 21, 2004 06:21PM
<HTML>Scoooty:

The reason I operate here is because I love it here and was born here in Mattoon...my family has operated several successful local business here for over a hundred years.....my hometown is great city,the people are nice,honest....and support me,and yes they can afford a $229 detail....but don't see that at a any value at that price....when they can get the same quality for less than that....with me....and yes others can do the same quality as me...but not at the same price...thats all.Why pay more,when you can get better for less?

I guess you don't really understand the rual hometime life....this area is very nice place to live,work & raise a family in....and I HAVE LIVED in other places as well(Florida,California,Texas)....and came back here to enjoy my family & freinds....people i've known since first grade....most my family...I would'nt live any place else ever again....plus if I want the excitement of the big city....i'm just down the road from it...right in the middle of three of them....3hrs south of Chicago....2hrs north of St.Louis...1.5 hrs from Indy.....so this is the best of both worlds,in my opinion.

Get over yourself....i'm not impressed !</HTML>



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ColesCountyAutoDetailing.com
ALL CUSTOMERS ARE THE SAME
July 21, 2004 07:07PM
<HTML>All the years I have been in business I have heard carwash operators and detailers saying, "Well, my customers are different...."

Personally I have found that is simply an excuse for the business owner to justify what it is they want to do, or to charge.

We are all consumers, we own homes or rent; we drive cars; we eat occasionly at fast food returants and dine out; we buy tires; repair our cars; go to doctors; dentists, etc.

In short, American consumers are about the same in all areas of the country.

If there were not true then how do franchises exist? I do not think that MacDonald's in Mattoon, Toronto or Portland are different from one another. In fact, it is the consistency of the MacDonald's operation anywhere in the world that makes them sucessful.

In Portland, Mattoon or Toronto there are customers with cars that need only maintenance detailing; cars that need restoration detailing and cars that need only washing.

Just like their are cars that need only a tuneup; some that need engine rebuilding, etc.

When we speak of detailing it is not what the customer wants to pay as much as it is what the car needs. You do not tuneup an engine that needs rebuilding anymore than you rebuild an engine that only needs a tuneup.

Related to detailing, you only wax a car that does not need buffing and polishing. You only do a light, fast carpet shampoo on a carpet that is has only surface dirt. You do not buff; polish and wax this paint and you do not do an intensive clean and shampoo of the interior.

That seems to be the point that is missing in the postings. A customer who needs a full restoration detail will buy a restoration detail if they are inclined to buy detailing at all. A customer who only needs a wax, will buy only a wax.

Sure some ignorant customers will try to buy a wax only when the car needs a buff; polish and wax.

As Scott has tried to point out to Chris who seems more intent on being right than learning, is that carwashes can make a lot of money with MAINTENANCE Services because they have hundreds of cars a day on the lot; they have no overhead for the service other than labor and material costs to do the service and they can do it without an appointment and do it in 30 minutes or less.

No matter how Chris tries to shake it out, his operation is not an EXPRESS operation. It is a home detail business offering washes and waxes and washes and carpet shampoos. He has to take appointments and he cannot do the work in less than 1 hour per service.

But, in the end there are customers in Mattoon who need restoration detailing as well as customers who need mainteance just as they are in Toronto; Portland or even my small village of Sandy, Oregon pop. 5,000. There is a huge detail shop in the town that offers both wholesale and retail detailing and is doing very well.

Regards
Bud Abraham</HTML>



buda
ALL CUSTOMERS ARE'nt THE SAME
July 21, 2004 10:36PM
<HTML>I DISAGREE with buda totally:Not all consumers are the same everywhere in the counrty...indepentant local business owner/operaters operate & price differentally than national franchise systems...

The original Burger King here in Mattoon is a perfect example of that(an independant business not affiliated with the national Burger King franchise system)....they charge way less...and have operated the same basic way for over fifty years, in the same location....very succesfully....its more popular with the locals & tourist than ANY other franchise fast-food place in town....why?....because,their better & serve better food at cheaper prices...and locals have been going there since they were a kid...and now are taking their kids there...its a family tradition now....the people of this town support local business like that....they like & want to see them stay here.....people here support local people....they want the money to stay here in Mattoon...not be sent to some headquarters in new york.

... the consumer spending habits & choices varies depending on the market conditions that apply in that specific city in the country...the less they have available to spend on consumer Items after paying their normal living expenses varies allot from region to region.....and so do the average cost of living vary accross the country....it cost allot more for houses/rent/utilites/gas/etc.. on the west coast or east coast compared to here in the mid-west or say in the poorer southern states....the living expenses are lower...and so are the average wages paid to them,they have less left over to spend....that requires them to seek more value in their purchases....their perceptions of value vary from wealthly communities to poorer ones....metro areas like Chicago has a different perception of value...and willing to pay more for less service or product....compared to the avg. rual town in central Illionois....like Mattoon....its very hard to sqeeze a nickel out of some of the farmers around here,thats for sure,trust me!

Everthing cost more in Chicago...compared to Mattoon.

EXAMPLES: #1 cost of land,construction cost,cost of housing..rent,food,clothing,gas,everthing is more expensive,etc...
#2 and services do cost the consumer more,everything in Chicago cost more to get done than in Mattoon...thats a fact !

....because the cost of doing business is higher in chicago(rent,business expenses,etc..)...and they have to charge more to the consumer to make up that difference in cost/expenses it takes them to operate there....they pass that expense onto the consumer....prices vary for services & products depending on the region and market conditions.....it not all the same.


I disagree Buda also....when it comes to locally owned indepenent business owner/operators.....franchise systems may try to charge the same price at all locations(but price does vary as well slightly)....but independant business owners...are'nt the same as a national frachise system....the mom & pop stores do business very differentally than the national franchise systems....

Let me clear this up also....

Buda stated this:No matter how Chris tries to shake it out, his operation is not an EXPRESS operation. It is a home detail business offering washes and waxes and washes and carpet shampoos. He has to take appointments and he cannot do the work in less than 1 hour per service.

.....You have totally misrepresented my biz in that statement,thats NOT an accurate description of my business at all....just your NEGITIVE opinion about it,thats all......yes,I do offer a EXPRESS detail service(as well as full-service detail restoration work if needed),and can preform my express detail service in one-hour or less(I DO IT everday,day after day)....no problem....and yes, it's by appointment only...which does allow me to offer this to my customer at their conveinance,and mine as well....they don't mind making an appointment for my services....because they know it will be pick-up & delivered on time,evertime !.... that the consisitancy,conveinance, value, and quality they have come to expect from me & why they choose me....this is a fact,and all are welcome to come to Mattoon and try it for yourself...if you don't beleive me....next time your near Chicago,St.Louis,Indy.....take a trip here.....your less than 3hrs drive from my business....give me a call and I'll show you in person...i'd be glad to make you eat your words !

I can back up what I say....you just try me...before you can judge me,how else could you know for sure?you can't....unless from first-hand experience trying it...come on...I welcome anybody to Mattoon to see for their self....any takers?.....or just a bunch of talkers?


See ya soon!</HTML>



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Re: ALL CUSTOMERS ARE'nt THE SAME
July 21, 2004 11:31PM
<HTML>"I can back up what I say....you just try me...before you can judge me,how else could you know for sure?you can't....unless from first-hand experience trying it...come on...I welcome anybody to Mattoon to see for their self....any takers?.....or just a bunch of talkers?"

Talk your way out of this Chris as you wrote it yourself and it completely cotradicts everything you now claim about your little business:

"Author: C.M.Gaines
Date: 11-21-03 20:05

DONT FORGET THIS IS CENTRAL ILLINOIS, THE PRICE FOR ALL SERVICES IN ANY BUSINESS AROUND HERE IS ALOT LOWER THAN THE EAST COAST PRICES FOR THE SAME SERVICES, BECAUSE THE COST OF LIVING IS ALOT LOWER THAN EAST COAST OR ANY BIGGER CITY LIKE CHICAGO (3HRS.) SOUTH FROM MY LOCATION. NO ONE GETS $175-$250 FOR COMPLETE DETAILS AROUND HERE. ITS UNHEARD OF! THE AVG. RANGE IS $50-$100 DEPENDING ON SIZE &CONDITION FOR MOST LOCAL SHOPS IN THIS AREA.

THAT $39 PRICE IS FOR "EXPRESS DETAILING" NOT "COMPLETE"

DOSE NOT INCLUDE ROAD OIL REMOVAL- JUST A BASIC HAND WASH & WAX + SPOT CLEAN/SHAMPOO CARPETS DUST CLEAN DASH WIPE OUT DOOR JAMBS CLEAN WINDOWS THATS IT !! TAKES ME 1.5-2HRS. TO DO.

I CAN DO 4 PER./DAY IF NEEDED.... ADDS UP NICE $$$$

MY PICK-UP &DELIVERY AREA IS SMALL (MOSTLY 5-10 MIN./PER. PICK-UP & DEL.) MY CUSTOMERS LOVE IT-I MAKE IT AS EASY AS ORDERING A PIZZA FOR THEM. QUICK & EASY ONE CALL DOSE IT ALL


I WOULD RATHER DO CLEAN-WELL MAINTAINED NEWER CARS THAN A CAR THAT NEEDS ALOT OF WORK TO BRING BACK TO NEW... PEOPLE JUST WONT PAY WHAT ITS WORTH AROUND THIS AREA!!!


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Author: C.M.Gaines
Date: 11-20-03 23:18

MUST BE NICE! IM LUCKY TO GET $100 FOR COMPLETE DETAILS, HERE IN MATTOON,IL. I CHECKED OUT YOUR WEB-SITE, LOOKS GOOD - I HOPE TO BUILD MY BUSINESS UP LIKE THAT SOMEDAY. IVE BEEN IN BUSINESS SINCE 1999.I AVERAGE 25 CARS PER/MO.RIGHT NOW.I LIVE IN A COUNTY OF ABOUT 50,000 PEOPLE.I ADVERTISE IN THE LOCAL PAPERS WITH COUPONS FOR $39 HAND WASH &WAX PLUS SHAMPOO& CLEAN INTERIOR.IM LOOKING FOR NEW IDEAS TO EXPAND MY BUSINESS,IN A SMALL AREA LIKE THIS. DO YOU HAVE ANY IDEAS? COMMENTS?
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Hmmm.... 25 cars a month eight months ago and now 25 cars per week. 1.5 - 2 hours per car eight months ago and now under 1 hour. Chris you really have micro managed your business to perfection to achieve those kind of improvements in such a short time. Congrats! Thanks for making it so easy to make you look stupid - you do all the work.</HTML>

Re: ALL CUSTOMERS ARE'nt THE SAME
July 21, 2004 11:52PM
<HTML>Scoooooty:
.....everthing I posted then is true still....notice in my express detail service I used to offer last fall ALSO...it included SHAMPOOing the carpet in it which required me about .5hrs to 1 hr extra....thats the differnce in the time....now I just offer it WITH OR WHITHOUT shampooing...because most are in good condition and did'nt require it done....which reduced my time to one-hour FOR MY EXPRESS SERVICE NOW...and shampooing is charged extra now in the express sevice I offer...$20 extra for it now...depending on size,conditions of course.

Again....I was just meeting the demands of most my customers,that all.

And yeah my biz is exploding now, from 25 a month last year to 25 a week this year... from the result of my consistent marketing & advertising & word of mouth referals,repeats....they love it ,and can't get enough of it....weather you beleive me or not....dose'nt matter to me....if you really want the truth....quit talking about it...and come to see for yourself....i'd love to make you eat your words !

Nice try ! but you proved nothing....the facts remain the same as always !</HTML>



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