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marketing

ben smith

marketing
December 04, 2004 11:09PM

Registered: 17 years ago
Posts: 54

<HTML>
I want to market to high end wealthy customers. How do I find out where they shop, what they read, where they dine etc. ? In other words every aspect about them so I know where to advertise.

thank you ben smith auto detail
smithsdetail@yahoo.com</HTML>

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Bud Abraham

Re: marketing
December 05, 2004 12:00AM

Registered: 17 years ago
Posts: 3,550

<HTML>Ben:

Very simple!! You can identify them by the cars they drive; their profession (doctors; dentists; lawyers; stock brokers, etc) or where they live.

Then contact a direct mailing service who can sell you lists by car driven; profession or neighborhood and by zipcode.

You need a simple piece, do not get too technical. Most just want a polish and wax or carpet and upholstery shampool. That is how most think.

Ben's Detailing Service
We complete complete, custom detailing.
POLISHING AND WAXING
CARPET & UPHOLSTERY SHAMPOO

We pickup and deliver

Or, if mobile, we come to your home or office.

That is about all you n eed to say to this type of customer whether in a letter or a postcard. The personal letter is better, in my opinion. Anything else gets "File 13."

Regards
Bud Abraham</HTML>

buda

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Steve Bough

Re: marketing
December 05, 2004 04:23AM

Registered: 17 years ago
Posts: 37

<HTML>Or ya could just follow Bud or Ketch (depending on which part of the country you live in) around for a few days and see where they shop, eat, etc.

Sorry...that one was just TOO easy! :-)</HTML>

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Bud Abraham

Re: marketing
December 05, 2004 06:46AM

Registered: 17 years ago
Posts: 3,550

<HTML>Would not want to follow me. I live in the country about 40 miles from Portland. No water and no sewer. You know a well and septic tank.

Drive a Ford Expedition and today I ate at Burger King and Cleary's Sports Bar.

Regards
Bud A</HTML>

buda

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Ron Ketcham

Re: marketing
December 06, 2004 01:39PM

Registered: 17 years ago
Posts: 641

<HTML>Yeah, that's the ticket, you can clean and polish the dumpsters!!

Ketch</HTML>

Do it right or don't do it at all!

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Dan

Re: marketing
December 09, 2004 04:04AM

Registered: 17 years ago
Posts: 894

<HTML>or cardboard boxes!</HTML>

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Meg Holmes

Re: marketing
January 05, 2005 12:59AM

Registered: 17 years ago
Posts: 1

<HTML>I am brand new to marketing and excited about that venture! I just wanted to tell you that was very informative and helpful info. So i am wondering.... what do you think about Meguirs 3 step process?

megs</HTML>

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Superior Shine

Re: marketing
January 05, 2005 02:22AM

Registered: 17 years ago
Posts: 866

<HTML>3 step process? I think it is --

1-bag the client
2-buff the car
3-count the money

Please correct me if I am incorrect.</HTML>

-----------------------------------------------------

Plays in the rain --- www.SuperiorShineDetailing.com