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$11,500 Detail Job
Posted by Steve Bough
|
$11,500 Detail Job May 09, 2006 05:19PM |
Registered: 17 years ago Posts: 37 |
<HTML>Man...I thought my prices were high! This guy in England's gettin' $11,500 for a detail! The article says it's a two week process!
[www.news.com.au]
His lower price package is ONLY $700!
I don't know who does his marketing for him but I sure wish he worked for me.
.</HTML>
Steve Bough
The Shine Shop
Jasper, IN
PDTA Member
"If ignorance is bliss...why aren't more people happy?"
[www.news.com.au]
His lower price package is ONLY $700!
I don't know who does his marketing for him but I sure wish he worked for me.
.</HTML>
Steve Bough
The Shine Shop
Jasper, IN
PDTA Member
"If ignorance is bliss...why aren't more people happy?"
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Re: $11,500 Detail Job May 09, 2006 07:32PM |
Registered: 17 years ago Posts: 585 |
<HTML>This is a man after my own heart...
Now he is got the right idea...he is selling "a feeling" of exclusivity, luxury, cachet... Rich people do not purchase service the purchase luxury they don't want what the masses can get... Money is no issue unless you make it one.
That is why Mercedes has come up with the Mclaren and other luxury vehicles are coming to the market... Rich people do not like the idea that rappers and the nouveau riche can purchase what they drive. They fly in private jets, eat caviar that cost thousands, buy bottled water for $20.00 and up.</HTML>
Now he is got the right idea...he is selling "a feeling" of exclusivity, luxury, cachet... Rich people do not purchase service the purchase luxury they don't want what the masses can get... Money is no issue unless you make it one.
That is why Mercedes has come up with the Mclaren and other luxury vehicles are coming to the market... Rich people do not like the idea that rappers and the nouveau riche can purchase what they drive. They fly in private jets, eat caviar that cost thousands, buy bottled water for $20.00 and up.</HTML>
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Re: $11,500 Detail Job May 10, 2006 12:47AM |
Registered: 17 years ago Posts: 37 |
<HTML>Hummm...did a Google search and found another article that explains his technique.
[www.guardian.co.uk]
He also has a website...
[www.miracledetail.co.uk]
Looks like he's a one man show and a mobile detailer to boot. I'll tell ya, I really admire this guy. He's taken what we do to an entirely new level of hype and service. I'm amazed!
You have to read the first article. The guys uses Zymol wax that costs 7000 pounds (whatever that is in $$...sounds like a lot!) and keeps it in a safe in his fridge!?
.</HTML>
Steve Bough
The Shine Shop
Jasper, IN
PDTA Member
"If ignorance is bliss...why aren't more people happy?"
[www.guardian.co.uk]
He also has a website...
[www.miracledetail.co.uk]
Looks like he's a one man show and a mobile detailer to boot. I'll tell ya, I really admire this guy. He's taken what we do to an entirely new level of hype and service. I'm amazed!
You have to read the first article. The guys uses Zymol wax that costs 7000 pounds (whatever that is in $$...sounds like a lot!) and keeps it in a safe in his fridge!?
.</HTML>
Steve Bough
The Shine Shop
Jasper, IN
PDTA Member
"If ignorance is bliss...why aren't more people happy?"
|
Re: $11,500 Detail Job May 10, 2006 10:59AM |
Registered: 17 years ago Posts: 166 |
<HTML>And i thought my latest details at $600 was expensive,
People with money love to spend it,i have a client with over 20 muscle, (used to have over 30) and classics and many other clients with multiple classic autos and the price is never mentioned...they want perfection and they know from word of mouth i can do it! No advertising for this guy!</HTML>
People with money love to spend it,i have a client with over 20 muscle, (used to have over 30) and classics and many other clients with multiple classic autos and the price is never mentioned...they want perfection and they know from word of mouth i can do it! No advertising for this guy!</HTML>
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Re: $11,500 Detail Job May 10, 2006 02:49PM |
Registered: 17 years ago Posts: 112 |
<HTML>Bet your bottom dollar that this guy will start popping up in the news on this side of the pond and the filthy rich will start looking for detailers that use Zymol.
I going to start looking into this NOW!!!</HTML>
San Antonio Mobile Auto Detail
Martin Hernandez
210.213.3782
[www.saMobileCarWash.com]
I going to start looking into this NOW!!!</HTML>
San Antonio Mobile Auto Detail
Martin Hernandez
210.213.3782
[www.saMobileCarWash.com]
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Re: $11,500 Detail Job May 10, 2006 04:10PM |
Registered: 17 years ago Posts: 585 |
<HTML>Sorry you are late...the filthy rich have been using Zymol and have moved on from that. ..
Zymol was having a hey-day in the early 90's with all its custom waxes for every vehicle....and somehow it does not have the same appeal anymore..I think you have missed the point... it is not the wax that is the appeal...
it is the marketing ..</HTML>
Zymol was having a hey-day in the early 90's with all its custom waxes for every vehicle....and somehow it does not have the same appeal anymore..I think you have missed the point... it is not the wax that is the appeal...
it is the marketing ..</HTML>
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Re: $11,500 Detail Job May 10, 2006 04:33PM |
Registered: 17 years ago Posts: 37 |
<HTML>Ummm...I don't know.
I looked up Zymol Royale (obviously I have waaay too much free time!) and it sells for $6250 for a 50 ounce tin, although you do get FREE refills for life.
[www.scottsdalemotoring.com]
I guess it's no wonder the guy keeps it in a safe in his fridge!
.</HTML>
Steve Bough
The Shine Shop
Jasper, IN
PDTA Member
"If ignorance is bliss...why aren't more people happy?"
I looked up Zymol Royale (obviously I have waaay too much free time!) and it sells for $6250 for a 50 ounce tin, although you do get FREE refills for life.
[www.scottsdalemotoring.com]
I guess it's no wonder the guy keeps it in a safe in his fridge!
.</HTML>
Steve Bough
The Shine Shop
Jasper, IN
PDTA Member
"If ignorance is bliss...why aren't more people happy?"
|
Re: $11,500 Detail Job May 10, 2006 04:52PM |
Registered: 17 years ago Posts: 641 |
<HTML>100% on the "MARKETING"!
Basically, all their waxes are the same, some pariffins, some bee's wax, a small amount of grade one or two carnuaba, some dye, solvent, etc.
It's the can, the name, the price that makes the price the way they go about it.
Sort of like some products we make for the Big Three and others, same product as our ValuGard, but with their label, their "marketing spin", they sell the same products for twice what we do.
"I am a Ford man, so if it says MotorCraft, it's my choice".
"I am a GM woman, so if it says Saturn, Saab, AC/Delco, etc, it's my choice."
On and on.
Ketch</HTML>
Do it right or don't do it at all!
Basically, all their waxes are the same, some pariffins, some bee's wax, a small amount of grade one or two carnuaba, some dye, solvent, etc.
It's the can, the name, the price that makes the price the way they go about it.
Sort of like some products we make for the Big Three and others, same product as our ValuGard, but with their label, their "marketing spin", they sell the same products for twice what we do.
"I am a Ford man, so if it says MotorCraft, it's my choice".
"I am a GM woman, so if it says Saturn, Saab, AC/Delco, etc, it's my choice."
On and on.
Ketch</HTML>
Do it right or don't do it at all!
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Creme de la creme is available and fickle May 10, 2006 08:39PM |
Registered: 17 years ago Posts: 59 |
<HTML>Actually, it's much more than price. Or even process.
It's not simply WHAT you do... but also HOW you do it.
We're intimately aware of the upscale market and its product purveyors, including Zymol. As Ketch knows by our past involvements, Zymol (and others) are a perfect example of comprehensive marketing programs that focus on the overall "packaging" of the concept — product and collateral support.
There's nothing stopping any of you from focusing in on the same niche marketing initiative. If you like upscale, you must target your efforts to that particular niche... and "package" yourself accordingly. We've assisted some of the very best... and freely shared a few tips towards that end with a few of you at the Expo in Orlando several months ago. And again in Las Vegas.
When targeting the creme de la creme, it's ShowTime all the time! Nothing different than what you may already be doing, but simply to a higher degree of attention and distinction.
One caution: There's only room for a very few outstanding players at the pinnacle of each upscale marketplace. And, for the unaware, it's quite fickly.
We've been there — and done that (numerous times). And YES... it was a hoot!
-Steve</HTML>
It's not simply WHAT you do... but also HOW you do it.
We're intimately aware of the upscale market and its product purveyors, including Zymol. As Ketch knows by our past involvements, Zymol (and others) are a perfect example of comprehensive marketing programs that focus on the overall "packaging" of the concept — product and collateral support.
There's nothing stopping any of you from focusing in on the same niche marketing initiative. If you like upscale, you must target your efforts to that particular niche... and "package" yourself accordingly. We've assisted some of the very best... and freely shared a few tips towards that end with a few of you at the Expo in Orlando several months ago. And again in Las Vegas.
When targeting the creme de la creme, it's ShowTime all the time! Nothing different than what you may already be doing, but simply to a higher degree of attention and distinction.
One caution: There's only room for a very few outstanding players at the pinnacle of each upscale marketplace. And, for the unaware, it's quite fickly.
We've been there — and done that (numerous times). And YES... it was a hoot!
-Steve</HTML>
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JAPANESE Details - Price them out May 10, 2006 11:39PM |
Registered: 17 years ago Posts: 3,550 |
<HTML>Speaking of high prices for details when I was last in Japan to attend the Japanese Car Detailing Exposition a few years back the detail shops in Japan were charging a minimum of $600 to $700 for just a polish and wax.
Never found out what they charged for a full detail. However, those prices are a long way from $11,500.
Regards
Bud Abraham
DETAIL PLUS SYSTEMS
buda@detailplus.com</HTML>
buda
Never found out what they charged for a full detail. However, those prices are a long way from $11,500.
Regards
Bud Abraham
DETAIL PLUS SYSTEMS
buda@detailplus.com</HTML>
buda
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Re: JAPANESE Details - Price them out May 11, 2006 10:52AM |
Registered: 17 years ago Posts: 237 |
<HTML>This guy has been on several TV shows an a number of the national newspapers... all in the last 3 weeks, yet he has been around for a while.
I ccan't say it's true, but I have heard a rumour that Zymöl are behind the marketing and trowing a lot of money around at the moment.
The features are saying he is booked up 9 months ahead, but a little birdy told be a while back that he worked mon-fri at a dealership geting standard rates and only managed jobs like these every couple of weeks.
So my guess is that this has only just taken off... however, I feel its a bubble that will certainly burst. This guy is on the web, and he is on forums, but he is choosy about where he goes. Probably because he would be shot down in flames in many other places. When you see him on TV, his technique is not that impressive!
And to slag him off a little more... he has very little charisma as a person, and he just talks money all the time. 'This wax costs £££, my bucket is imported and cost £££, this is an expensive shampoo which costs £££ per litre'.
Now, if this his idea of marketing, then either he has hit on an amazing formula by fluke, which I doubt, or somebody else is doing the selling for him.
There is some clever copywriting on his website. But I do think that bragging about using expensive kit is rather shallow and not a good long term strategy... especially in the UK where we as a nation love to shoot people down when they get above themselves. And as you all well know, this is all hype.
I have said before that I'm in two minds about this. Its great in a way that he is raising the profile of the industry here. But when his bubble bursts, it may have some fallout for the industry.
Anybody who really knows their stuff knows that Zymöl is hype, to sell it, you must buy into that hype and build on it. To me this is fundermentaly dishonest and that complete opposite ethos to that that I would recommend adopting. So, either he is dishonest or he don't know his stuff.
He isn't the first by the way. There has been a Swissol detailer who has disapeared after getting caught out after rebranding janitorial supplies and selling them at about 2000% their real value.
Swissol: (www.swissol.com) seems to operate under the same marketing style as Zymöl. It's still popular with certain sectors of the car enthusiast spectrum.</HTML>
I ccan't say it's true, but I have heard a rumour that Zymöl are behind the marketing and trowing a lot of money around at the moment.
The features are saying he is booked up 9 months ahead, but a little birdy told be a while back that he worked mon-fri at a dealership geting standard rates and only managed jobs like these every couple of weeks.
So my guess is that this has only just taken off... however, I feel its a bubble that will certainly burst. This guy is on the web, and he is on forums, but he is choosy about where he goes. Probably because he would be shot down in flames in many other places. When you see him on TV, his technique is not that impressive!
And to slag him off a little more... he has very little charisma as a person, and he just talks money all the time. 'This wax costs £££, my bucket is imported and cost £££, this is an expensive shampoo which costs £££ per litre'.
Now, if this his idea of marketing, then either he has hit on an amazing formula by fluke, which I doubt, or somebody else is doing the selling for him.
There is some clever copywriting on his website. But I do think that bragging about using expensive kit is rather shallow and not a good long term strategy... especially in the UK where we as a nation love to shoot people down when they get above themselves. And as you all well know, this is all hype.
I have said before that I'm in two minds about this. Its great in a way that he is raising the profile of the industry here. But when his bubble bursts, it may have some fallout for the industry.
Anybody who really knows their stuff knows that Zymöl is hype, to sell it, you must buy into that hype and build on it. To me this is fundermentaly dishonest and that complete opposite ethos to that that I would recommend adopting. So, either he is dishonest or he don't know his stuff.
He isn't the first by the way. There has been a Swissol detailer who has disapeared after getting caught out after rebranding janitorial supplies and selling them at about 2000% their real value.
Swissol: (www.swissol.com) seems to operate under the same marketing style as Zymöl. It's still popular with certain sectors of the car enthusiast spectrum.</HTML>
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It's ShowTime! May 11, 2006 08:48PM |
Registered: 17 years ago Posts: 59 |
<HTML>As I eluded to earlier, this market niche is all about showmanship and presentation.
As professional detailers, you may find the upscale presentations offensively bogus... but the market segment targeted by these purveyors loves it... all the way to the bank!
I disagree with the idea that what is being done is dishonest. It's showmanship at a level that would make P.T. Barnum do backflips in his grave.
If you really think that Zymol was first used on 19th Century coachwork by craftsmen toiling in candlelight... fine. And if you believe that applying it "by the warmth of a bare hand" like bootblacks did in the olden days, great. Special elixers that "feed"... and secret additives that illuminate? You gotta love it! The owner of Zymol exercised marketing wizardry when he developed his story; his "package". He and I discussed it's genesis at length several times, each time reaffirming my respect for the innovation.
There is only so much one can say about detailing... or carwashing... or wax protection... or, well, you get the idea. Upscale products focus on the "package"; everything that makes up the identity of the product. In the case you cited, it's the story. Every product needs a story as part of it's package... to distinguish itself from all others.
Lee Iacocca once said there were three types of people in business: those who wondered what was happening, those who watched what happened... and those who made things happen. Marketing innovation makes things happen... and your business is no different, and your marketplace can be a ripe as any other.
Instead of being critical of the ultra-upscale packaging, I suggest that you study and reflect on how they do... what they do. And why. It truly is show business... and if you don't think it has a significant place in our industry, think again. It is powerful stuff.
I've spoken to a number of you from time to time, most recently in Orlando... where I emphasized your need to find ways to "package" yourself individually and distinguish your business from others. Be unique. That can take on many forms and quite a few innovative identities. It's a craft that we've enjoyed doing for decades, all the while being amazed at the impact innovative marketing has on the marketplace.
Simple things like the use of fragrance... or, if you're mobile, how much attention you really pay to IMAGE.
The website you identified is only one of many targeting this niche. The power of the Internet has given a powerful new tool to these marketers... and they're exercising it with great skill.
It might be a good time to step back... and take a good look at yourself; your business image. Are you satisfied with it... and does it serve you well? It might be worth your while to give your business image a "meticulously complete detail".
Just a well-intentioned thought.
-Steve
www.SMOKUN.com</HTML>
As professional detailers, you may find the upscale presentations offensively bogus... but the market segment targeted by these purveyors loves it... all the way to the bank!
I disagree with the idea that what is being done is dishonest. It's showmanship at a level that would make P.T. Barnum do backflips in his grave.
If you really think that Zymol was first used on 19th Century coachwork by craftsmen toiling in candlelight... fine. And if you believe that applying it "by the warmth of a bare hand" like bootblacks did in the olden days, great. Special elixers that "feed"... and secret additives that illuminate? You gotta love it! The owner of Zymol exercised marketing wizardry when he developed his story; his "package". He and I discussed it's genesis at length several times, each time reaffirming my respect for the innovation.
There is only so much one can say about detailing... or carwashing... or wax protection... or, well, you get the idea. Upscale products focus on the "package"; everything that makes up the identity of the product. In the case you cited, it's the story. Every product needs a story as part of it's package... to distinguish itself from all others.
Lee Iacocca once said there were three types of people in business: those who wondered what was happening, those who watched what happened... and those who made things happen. Marketing innovation makes things happen... and your business is no different, and your marketplace can be a ripe as any other.
Instead of being critical of the ultra-upscale packaging, I suggest that you study and reflect on how they do... what they do. And why. It truly is show business... and if you don't think it has a significant place in our industry, think again. It is powerful stuff.
I've spoken to a number of you from time to time, most recently in Orlando... where I emphasized your need to find ways to "package" yourself individually and distinguish your business from others. Be unique. That can take on many forms and quite a few innovative identities. It's a craft that we've enjoyed doing for decades, all the while being amazed at the impact innovative marketing has on the marketplace.
Simple things like the use of fragrance... or, if you're mobile, how much attention you really pay to IMAGE.
The website you identified is only one of many targeting this niche. The power of the Internet has given a powerful new tool to these marketers... and they're exercising it with great skill.
It might be a good time to step back... and take a good look at yourself; your business image. Are you satisfied with it... and does it serve you well? It might be worth your while to give your business image a "meticulously complete detail".
Just a well-intentioned thought.
-Steve
www.SMOKUN.com</HTML>
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Re: It's ShowTime! May 11, 2006 11:51PM |
Registered: 17 years ago Posts: 237 |
<HTML>Steve,
I'd like to think I am one of the inovators who is taking things forward.
I know exactly what you are talking about as my early working life was as a guilder which is all about showmanship, and most of my carreer since then has been in marketing and advertizing in one form or another.
...and yet I disagree with you about 85%.
Lets face it, rich people are buying this service. And on the whole rich people don't get rich by being stupid. So you gotta conclude that some of them at least are indulging themselves and alowing themselfs to be conned.
However... You say, there is only so much you can say about car detailing, yet very few people are saying it!
I have published around 400 web pages about detailing, smart repair and car care, and we are opeing a second website to expand further on this subject.
Yes I am satified with my business image (at least I'm doing things about the parts I'm not happy with), and yes it does serve me well and I have customers traveling to me from all over the country and several other contries too -- the reason is that "a clean car" is not the service my company provides. I have identified that what my customers wants is to get as much money as they can for their car when they sell it, and to sell it quickly, when they return a car to a lease company they don't want to pay recharges, they want the car looking it's best when they use if for the wedding, or when they give it to their daughter for her birthday.
...and some people want to pamper their car like it were a lover. This may be the market that Zymöl and their distributors are taping into. But I believe it puts them in direct conflict with the rest of the industry. I have gained my sucess by giving free, HONEST advice - I have gained the trust of my audience. I intend to keep doing so and that will put me in conflict with the likes of 'them' because they peddle BS.
If what they were doing wasn't dishonest, I wouldn't have to keep setting the record straight!
I know the market in the US is slightly different, and you have a different culture of car care, but over here there is a huge oppotunity to open up the market. We are wall-to-wall with cars. We combine detailing with repairs and inspection services, and and as a result we can raise and maintain vehicle values. That means customers can benefit finacially from using our services. That is how we see ourselves, and that is why we are here. So we are talking money, and that requires trust.
In fact, when a customer hands over the keys to the item which is probably the second biggest investment they ever make after a house, that in it's self requires trust.
Showmanship is about deception. So the two styles are bound to come into conflict, and they already have. My company is far bigger and visible on the web than Miracle Detail (as you said, the web is a powerful tool) and so, we have probably had more enquires out of his TV appearances than he has. When they come to us asking about wet sanding the whole car, and £6000 waxes, we have to put them straight.
We are educating the public as to why they should come to a company that does things right, like ours -- we are also educating the public why they should steer clear of automated car washes and the Hacks. And as we are essentially advising on finacial matters, we must dutifully advice people not to waste their money on smoke and mirrors.
They say you should never critisize the competition openly as it damages the whole industry. I follow this rule, I actually promote the whole industry, and I don't believe in competition. I believe we all benefit from each other's marketing efforts. There are enough cars out there to create work for everybody if between us we can create the market by changing the culture.
And I certainly don't think this guy is competition to me, as I aim at the millions of family saloon car drivers, not the dozens of supercar drivers. But I have to critisize him because he is giving a false impression about our industry and it's products and what they are all about... furthermore, when the bubble does bust for him, it may give the impression that we are all P.T. Barnums, little more than washers and cleaners armed with smoke and mirrors.</HTML>
I'd like to think I am one of the inovators who is taking things forward.
I know exactly what you are talking about as my early working life was as a guilder which is all about showmanship, and most of my carreer since then has been in marketing and advertizing in one form or another.
...and yet I disagree with you about 85%.
Lets face it, rich people are buying this service. And on the whole rich people don't get rich by being stupid. So you gotta conclude that some of them at least are indulging themselves and alowing themselfs to be conned.
However... You say, there is only so much you can say about car detailing, yet very few people are saying it!
I have published around 400 web pages about detailing, smart repair and car care, and we are opeing a second website to expand further on this subject.
Yes I am satified with my business image (at least I'm doing things about the parts I'm not happy with), and yes it does serve me well and I have customers traveling to me from all over the country and several other contries too -- the reason is that "a clean car" is not the service my company provides. I have identified that what my customers wants is to get as much money as they can for their car when they sell it, and to sell it quickly, when they return a car to a lease company they don't want to pay recharges, they want the car looking it's best when they use if for the wedding, or when they give it to their daughter for her birthday.
...and some people want to pamper their car like it were a lover. This may be the market that Zymöl and their distributors are taping into. But I believe it puts them in direct conflict with the rest of the industry. I have gained my sucess by giving free, HONEST advice - I have gained the trust of my audience. I intend to keep doing so and that will put me in conflict with the likes of 'them' because they peddle BS.
If what they were doing wasn't dishonest, I wouldn't have to keep setting the record straight!
I know the market in the US is slightly different, and you have a different culture of car care, but over here there is a huge oppotunity to open up the market. We are wall-to-wall with cars. We combine detailing with repairs and inspection services, and and as a result we can raise and maintain vehicle values. That means customers can benefit finacially from using our services. That is how we see ourselves, and that is why we are here. So we are talking money, and that requires trust.
In fact, when a customer hands over the keys to the item which is probably the second biggest investment they ever make after a house, that in it's self requires trust.
Showmanship is about deception. So the two styles are bound to come into conflict, and they already have. My company is far bigger and visible on the web than Miracle Detail (as you said, the web is a powerful tool) and so, we have probably had more enquires out of his TV appearances than he has. When they come to us asking about wet sanding the whole car, and £6000 waxes, we have to put them straight.
We are educating the public as to why they should come to a company that does things right, like ours -- we are also educating the public why they should steer clear of automated car washes and the Hacks. And as we are essentially advising on finacial matters, we must dutifully advice people not to waste their money on smoke and mirrors.
They say you should never critisize the competition openly as it damages the whole industry. I follow this rule, I actually promote the whole industry, and I don't believe in competition. I believe we all benefit from each other's marketing efforts. There are enough cars out there to create work for everybody if between us we can create the market by changing the culture.
And I certainly don't think this guy is competition to me, as I aim at the millions of family saloon car drivers, not the dozens of supercar drivers. But I have to critisize him because he is giving a false impression about our industry and it's products and what they are all about... furthermore, when the bubble does bust for him, it may give the impression that we are all P.T. Barnums, little more than washers and cleaners armed with smoke and mirrors.</HTML>
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Re: It's ShowTime! May 13, 2006 02:56AM |
Registered: 17 years ago Posts: 466 |
<HTML>I detail high end garage queens all the time.....so how hard is it to make them look good? Not very hard at all so just how impressed should people be by this guys work? Not very impressed.
Now the guy is great at selling and he knows the right bait to dangle. He has created a niche and stirred the pot of hype well enough to attract the right clients. The super snobs! So one detailer needs 25 clients a week to make it but this guy only may need 3 because he has placed himself out of reach for the average Joe driving a MB. If you charge say $5000.00 for a detail how many details do you need to sell a month?
Yet if you charge $90 for a detail how many do you have to sell a month?
Anthony</HTML>
Details, Details, Details....It's all in the details!
www.UltimateReflections.NET
Now the guy is great at selling and he knows the right bait to dangle. He has created a niche and stirred the pot of hype well enough to attract the right clients. The super snobs! So one detailer needs 25 clients a week to make it but this guy only may need 3 because he has placed himself out of reach for the average Joe driving a MB. If you charge say $5000.00 for a detail how many details do you need to sell a month?
Yet if you charge $90 for a detail how many do you have to sell a month?
Anthony</HTML>
Details, Details, Details....It's all in the details!
www.UltimateReflections.NET
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Re: It's ShowTime! May 13, 2006 02:55PM |
Registered: 17 years ago Posts: 1,838 |
<HTML>I agree it's the image he created for himself and the discipline of being selective of customers, while maintaining such a great marketing approach.
For example, a Beverly Hills plastic surgeon will usually only work on the elite, beatutiful movie star. Yes, he can look at your rash and treat it but will he? Probably not.
That's the best analogy I can come up with.
However, I do not like that he is claiming 12 or more coats of wax is beneficial when in reality that many coats will create fingerprinting and build-up.
My hats off to him for being a great businessman.</HTML>
Take care,
Brian
Precision Auto & Marine
Learn to detail boats! Visit www.detailtheboat.com
For example, a Beverly Hills plastic surgeon will usually only work on the elite, beatutiful movie star. Yes, he can look at your rash and treat it but will he? Probably not.
That's the best analogy I can come up with.
However, I do not like that he is claiming 12 or more coats of wax is beneficial when in reality that many coats will create fingerprinting and build-up.
My hats off to him for being a great businessman.</HTML>
Take care,
Brian
Precision Auto & Marine
Learn to detail boats! Visit www.detailtheboat.com
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Re: It's ShowTime! May 15, 2006 07:04PM |
Registered: 17 years ago Posts: 9 |
<HTML>SHHHHHHH . Dont tell him about the fingerprinting!!! He probably has a back door to that theory. Now the vehicle looks dull from build up. Now they have to come back and he performs his "miracle" and VIOLA! Its shiney new penny style! Its just like the theory I have on dealership mechanics. Take it in for a tune up , drive it, a week later theres a funny noise. OH well THIS is wrong. Why didn't you find it during the tune up? (and I qoute bill engval here) " I dunno" I'll stick to my Mom and Pop places and do my own detailing thank you very much!</HTML>
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Re: Why not? May 16, 2006 12:31AM |
Registered: 17 years ago Posts: 86 |
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Re: Why not? May 18, 2006 05:14AM |
Registered: 17 years ago Posts: 866 |
<HTML>I wish I thought of that first!!!!!!!!
We did this car recently for over $1000. I guess I was $10,500 too cheap!!
<img src=" [www.meguiarsonline.com] "></HTML>
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Plays in the rain --- www.SuperiorShineDetailing.com
We did this car recently for over $1000. I guess I was $10,500 too cheap!!
<img src=" [www.meguiarsonline.com] "></HTML>
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Plays in the rain --- www.SuperiorShineDetailing.com
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Re: Why not? May 21, 2006 07:22PM |
Registered: 17 years ago Posts: 72 |
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Re: Why not? May 21, 2006 09:20PM |
Registered: 17 years ago Posts: 866 |
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