I agree, i do not want coupon clippers..ive gone down that road and never again. I also agree about the target market being high income customers. But what DOES motivate them to take action right away? What makes them want to call you right away and book an appointment rather than put your letter aside, and eventually end up lost or thrown out. Especially in my area where people arent familiar wiby RobMarini - Auto Detailing: Secrets of the Experts
Bud, When you do a mailing..do you offer a discount or coupon with a time limit in order to get a faster response?by RobMarini - Auto Detailing: Secrets of the Experts
Hey Guys, I need to step it up before the end of this year. I am creating a marketing plan which will include direct mail and a display ad. Not sure where to put the display ad? community newspaper? anyone have any luck with this?by RobMarini - Auto Detailing: Secrets of the Experts
<HTML>i would love a copy as well. Thank you, Rob</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>did you do that ferrari all by hand? the paint looks amazing.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>I have just put together a list of potential office parks for business with phone numbers etc. I have tryed passing out fliers or business cards at places with no real luck. I am thinking about calling and asking for a manager or HR person to tell them what i am all about. What has worked for you guys? would it be wise to offer a discount for each person the manager gets to book anby Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>I will try that. thank you very much.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>I noticed that my interior microfibers after a few uses become resistant to water and chemicals. The water actually beads up and falls right off..therefore making it useless. Even after washing with regular laundry soap..any of you guys come across the same problem and find a quick solution?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Min Price for the full system with 20 ft is $2590. Without the vac and pumpout system it is $1010. Joe: Have you been using the wetvac and pump out system from them? I will probably end up going with this because i just dont have enough space to lug around a huge watermat, pump and extra tank.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Thats what im thinking. Thats why i was wondering how much it was without the wetvac. Seems a bit easier and quicker to use than a wat mat. Not to mention the space you would save.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>How much does the vacuboom cost with and without the wetvac? I emailed them but havent gotten a response yet. I checked another website and the complete system was going for 2099.99.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>My advice is for anyone interested in this business, buy "start your own Automobile Detailing Business". Even better, dont buy it, go to Barnes and Noble and skim it to see if you really even want to be in this business and make the investment. It answers all the questions people seem to ask before they are getting started. This way, this detailing forum can be used for askiby Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>About 4 days ago i applied a coat of sealant and cherry wax to my truck to get it ready for the winter. Today i noticed residue had appeared; alot of it. I got a call from one of my customers and she said the her car which i did last week; and said there is all of a sudden residue everywhere. I am in new england weather and last night hit its coldest night so far. Is it actually posby Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>I am located in Boston myself. This winter i am going to work on a new business and marketing plan so that I can make the best of the good months, and not waste any time. Keith: How did you go about finding a dealer who was renting out a bay? Classifieds?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Joe, How did you do with the postcards?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>excellent. Thanks guys.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Personally, I dont sell to my family or friends. Makes it much easier. Unless of course i owe them something. When someone i know asks me what i do, i tell them I run an Auto Detailing business and leave it at that. No business card, no pitch, no nothing. They get the hint.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>I swear i was looking through a magazine or website and I saw a little metal rod that you plug in and throw in your water tank to heat up the water. Anyone hear of this or know exactly what im talking about?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>I still offer a wash and wax package but for my complete package, i have made paint sealant standard. When you tell people you use paint sealant rather than wax, they seem more excited because they are getting more value for their dollar. Most people around here dont know what polish really does and think that all waxes are the same. I try to educate as much as i can, and so far eveby Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>I actually started using the sts 2000 paint sealant. So i am currently using this, and so far I have been very happy with the results (extremely easy to use). I am going to switch to only paint sealant as well just to seperate myself from the others and i want people to know the difference. I want to make up a 6-month maintanance program so people will come to me twice a year. If Iby Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>I was thinking of including either an article or letter about the benefits of paint sealant. I have been trying to tell people about it once i put it on but i dont really think they get it. Then i would explain it and include the article with the invoice. Any of you gentlemen already including this information for the customer. Mind if i take a look? Rmarini07@hotmail.com</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Any of you guys have any success with infousa.com for mailing lists?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Martin, I was honestly thinking DeIonized water today when i was testing out my new 1:10 glass cleaner. Left streaks with regular water that i couldnt see until night time.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Thank You. I will try that. Where can I buy Surgical Towels?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>This part always kills me. I do the windows and they never seem to come out good. I use stoners at the moment with a microfiber. still leave smirs. Any suggestions?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>What type of material do you guys include when you do mailings to office parks? Menus, letter, business cards, etc?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Just came across this product. Any thoughts? Think this really works as good as it says it does. ;by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>All depends on how serious you are about this and the services you are providing. You need a Truck or Van then about $3500 for equipment (pressurewasher, generator, wetdry vac, buffers) then you have to decide if you want an extractor (700 min) canopy (680 min) trailer (3000 min). Then you need to find a good supplier and figure out how many chemicals you need based on your services,by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Hey Guys. I was just going through a couple things that I could do this winter to keep sales going. I was thinking of adding a section to my website, start selling cars for people, and used car dealerships in my area. I would charge 15% of the profit and maybe arrainge to detail the car. Anyone have any experience doing this?</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts
<HTML>Tim. I am glad to hear that. I was looking at that same product for my next order.</HTML>by Rob Marini - Auto Detailing: Secrets of the Experts