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Excerpt from 1964 Pontiac GTO sales brochure

"Pontiac GTO. A device for shrinking time and distance. To be perfectly honest, the GTO is not everyone's cup of tea. Designed as a piece of performance machinery, its purpose is to permit you to make the most of your driving skill. Its suspension is firm, tuned more to the open road than to wafting gently over bumpy city streets. Its dual exhaust won't win any prizes for whispering. And, unless you order it with our lazy 3.08 law ratio rear axle, its gas economy won't be anything to write home about. If all this dismays you, then you're almost certainly a candidate for one of your other 27 Pontiacs and Pontiac Tempests. (Most people are.) But if you're tuned in to our particular wave length, if you start vibrating when you're at the controls of a sudden automobile, if you've driven enough different kinds of performance to know what it's all about, then you've got GTO written right across your forehead"
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